Thursday, February 17, 2011

Online Scripting for Bud Light Commercial





(Set decorated with Bud Light paraphernalia.)
M.S. TWO MEN SWORD FIGHTING.
Swords Clashing.
C.U. ZOOM TO CLEANER PRODUCT.
Bell Rings.
Director: “Cut!”
M.S. TO DIRECTOR ZOOM OUT.
Director: “What’s that doing on my set?”
Assistant: “Product placement, sir.”
C.U. TO ASSISTANT.
Assistant: “Whenever we feature a product on a scene, we get”
M.S. TO DIRECTOR.
Assistant: (cont.) “tons of free stuff.”
Director: “Here we go.”
M.S. DAMSEL IN DISTRESS.
Swords clashing.
Damsel: Indistinguishable screaming.
W.S. MAN JUMPS THROUGH WINDOW.
Glass breaking. Victory music.
M.S. QUICK HERO BATTLE.
Swords clashing. Victory music continues. 
W.S. SEVERAL MEN SWORD FIGHTING.
Swords clashing and music continues.
Men: Grunting.
C.U. MAN HOLDING BUD LIGHT SWORD FIGHTING WITH OTHER HAND.
Swords clashing and music continues.
W.S. DAMSEL IN DISTRESS WITH VILLAIN.
Swords clashing, music continues, sword whips.
C.U. MAN HOLDING BUD LIGHT
Music continues.
Hero: “Really?”
C.U. VILLAIN.
Music continues.
M.S. HERO THROWS BOTTLE
Bottle smashes.
Damsel: Indistinguishable sigh.
W.S. VILLAIN KNOCKED OUT, DAMSEL RELEASED.
W.S. MEN KNEELS, BUD LIGHT TRUCK DRIVES THROUGH SET. 
Truck horn and brakes.
Hero: “My lady.”
C.U. THREE BOTTLES BUD LIGHT, DRIPPING MELTING ICE
Bottles Clanging.
V.O. “Sure sign of a good time. The just right taste of Bud Light. Here we go.”
W.S. DIRECTOR, ASSISTANT, AND TIN MAN MADE OF BUD LIGHT ON SET.
Swords clanging.
Director: “More Bud Light?”

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