SUPERSUPER - completely outrageous!

image from  http://electronic.districsides.com/search/supersuper

MAGAZINE : SUPERSUPER, a publication from the U.K. Check them out on myspace and facebook!

THESIS: This is an magazine that is about fashion and music and television and pop culture and is kind of cultish-- the whole magazine is outrageous and I think means to be that way.

FIVE FACTS: 

• There are seventeen issues of SUPERSUPER out now.
• SUPERSUPER is based in London.
• Issue 11 (shown above) is the mash-up issue, featuring a top trend called "dark dayz", and an interview with television stars from the U.K. show "Skins".
• There is a six page spread in the middle of Issue 11 with drawings, writing, and a crossword puzzle done by Paul McCartney for SUPERSUPER exclusively. 
• SUPERSUPER is famous for the range of subjects they cover - like Senior Style (fashion for the 60+ and thought provoking questions (like whether cool is cool anymore). 

image from electronic.districsides.com/search/supersuper

TRIUNE BRAIN: SUPERSUPER activates the Neocortex through the articles and trying to comprehend the sometimes static images. It's not a super intellectual magazine, however. It effects the limbic system through the many images that all fashion magazines have. This magazine kind of makes me feel ADHD. 



8 TRENDS: Epistemological Shift, because the magazine has so many images and very little text, a lot of the pictures do the talking. Technological Shift because you can access the magazine online through facebook, myspace, and twitter. Personal Shift, because anyone can add them as a friend on those websites and also anyone can send letters to the editor. Aesthetic Shift because SuperSuper does something really weird. A lot of the spreads are set up like a web site is set up, with text boxes and chatspeak (ex: lol, omg) and pixellated images. It's kind of a backwards convergence, but really catchy. Lastly a cultural shift because the magazine has a celebrity page and interviews with certain people who now lost a little bit of themselves to highly publicized magazine. 

7 PRINCIPLES: SUPERSUPER constructs a reality of a world they aim that everyone is different and tries to show light on alternative ways of looking at pop culture. Production techniques include using chatspeak in articles, not capitalizing letters -- to seem younger. All of the colors are very bright and a lot of the magazine looks like it's cut and paste - for a more DIY individual feel. And some of the spreads are set up like a website, to appeal to a more technological age. Value Messages / individual meaning in SUPERSUPER could be that being an individual is easy if you wear outrageous clothes and that it is not only okay but preferable to be different. Ownership - obviously like most fashion magazine every other page is an advertisement. Be wary. And Pacing - you can read it at your own leisure. 

29 PERSUASIVE TECHNIQUES: Some of the persuasive techniques used in this magazine are bribery (every issue gives a free poster), bandwagon - be different like all of us kind of thing, humor - often the articles lack seriousness and are light and fluffy, and the "sleb" page featuring celebrities face's cut off with funny captions, testimonial - featuring Paul McCartney and giving him a six pager, Plain Folks - promoting the idea that regular people can be outrageous like the crew at SUPERSUPER, and lastly beautiful people - it's a fashion magazine so mostly everyone in it has really amazing cheekbones (but in SOME cases lack thereof beautiful people - showing people in very strange fashions like the cone head spread.. what an atrocity!)